hang in there!
create a poster brand, and sell prints to the people.
Role / Brand strategist & designer
Client / Zealand
Industry / Interior and decoration
Deliveries / Concept, visual identity & products
Brief
Develop a poster business, create the brand from scratch, design your own posters and ultimately sell your posters online.
Summary
problem
The poster business is quite saturated, with big competitors selling prints by the thousands.
insight
“Im unique… and broke”
In the age of individualism, people want affordable yet unique art at home.
solution
“Limited Lines”. - A new collection every month consisting of 5 art prints, each printed in 50 copies which will be numbered and sold at affordable prices.
Identity