In my branding process, I leverage the Double Diamond model to ensure a structured and effective approach:

Discover: I deeply understand the brand and its audience through research and analysis.

Define: I clarify objectives and develop a strategic brand direction.

Develop: I explore diverse creative concepts, iteratively refining the most promising ideas.

Deliver: I translate concepts into impactful brand assets and experiences, ensuring consistency and resonance across all touchpoints.

This framework guides my process, resulting in authentic and compelling brand solutions.

Keeps an analytic overview of client, consumer, culture and category, forming the backbone of my strategic research.

A great step-by-step to build a brand from the core by Michael Johnson.

In addition to the classic sources of inspiration everyone mentions such as; Movies, museums, concerts, books, etc.

I throw myself headfirst into various social strata without any preconceived point of view or pre-determined basis of attitude. I am genuinely curious about people and why they act the way they do.

Throughout my life I have worked with everything from serving expensive wines at fine beachfront hotels, to pulling hot-dog carts through murky parts of Copenhagen in the middle of the night.

It has given me a broad understanding of people and a deep relationship with many different types.